Sociumship

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    • Team
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      • Launch Your Startup
      • Grow Your Company
    • Ventures
    • FAQ
    • Contact
  • Home
  • About
  • Team
  • Services
    • Launch Your Startup
    • Grow Your Company
  • Ventures
  • FAQ
  • Contact

100% of our clients are referred.

Sociumship was founded in 2017 by business consultant, entrepreneur, and author Ivan Luiz Hernandez and launched with the big help of our Advisory Board.


Before Sociumship, Ivan served in marketing leadership capacities for Red Bull, Muscle Milk, Quest Bar, and Abbott Nutrition. At Red Bull, he implemented consumer programs that scaled globally, and secured national partnerships that remain active today. At Muscle Milk, Ivan oversaw global product launches with Pepsi helping to produce a $450M exit to Hormel Foods and later to Pepsi. At Quest Bar, he successfully launched its first-ever limited-time product campaign generating nearly +$20M and helping to maintain a $1B valuation for an eventual exit to The Simply Good Foods Company. Lastly, at Abbott, he recalibrated his division’s marketing and sales structure to help redirect its product line towards growth within an $8B portfolio.


Ivan's background before CPG includes corporate sales at AT&T and FedEx, as well as legal research and contract management with the Legal Aid Bar Association and SAG-AFTRA. Early in his career, he led the activation of major productions, including the first public luncheon for the 14th Dalai Lama, press conferences for President Bill Clinton, box office films like The Hours and Miami Vice, and music videos featuring Ricky Martin, Christina Aguilera and Queen Latifah.


Ivan holds a BA in Business Management from Florida International University, an MFA in Communications from the University of Miami - where he represented his graduating class at Yale University’s Diversity Conference, and continued studies in Digital Media from Duke University. He has also served as Adjunct Professor in Marketing at The Art Institute.

Ivan Luiz Hernandez

Management Consultant

Miami

these faces MEAN A LOT TO US.

John "Murph" Murphy

Alexandra Corzo-Raton

Alexandra Corzo-Raton

Strategic Partner,

Mergers & Acquisitions

JK Murphy Advisors

Los Angeles

Alexandra Corzo-Raton

Alexandra Corzo-Raton

Alexandra Corzo-Raton

Advisory Board Member,

Experiential Marketing

A-List Events

Miami

Nestor Lara-Baeza

Alexandra Corzo-Raton

Nestor Lara-Baeza

Advisory Board Member,

Corporate Public Relations

Xhibition

New York

John Del Rossi

John Del Rossi

Nestor Lara-Baeza

Advisory Board Member,

Intellectual Property

Attorney

Miami

Sonja Allende

John Del Rossi

Steve Arhancet

Advisory Board Member, 

Music & Entertainment

Unmuted Brand

Miami

Steve Arhancet

John Del Rossi

Steve Arhancet

Advisory Board Member,

Gaming & Digital Innovation

Team Liquid

Los Angeles

Virginia Vich

Brandon Sanford

Brandon Sanford

Advisory Board Member,

Financial Coaching

Banking Executive

Miami

Brandon Sanford

Brandon Sanford

Brandon Sanford

Advisory Board Member,

Real Estate Development

Former Business Owner

Los Angeles

Andrew Blotky

Brandon Sanford

Andrew Blotky

Advisory Board Member,

Leadership Development

Azure Leadership

San Francisco

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