Launch your new business idea today.

TEAM ECLECTIC FRESHNESS.

Ivan Hernandez

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Managing Director,

Sociumship

Former Brand Executive

Los Angeles

Andrew Blotky

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Advisory Board Member,

Leadership Development, 

Culture & Communications

Azure Leadership Founder

San Francisco

Brandon Sanford

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Advisory Board Member,

Real Estate

Former Business Owner

Los Angeles

Danny Rose

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Advisory Board Member,

Entertainment

Executive Producer & 

Danny Rose Media Founder

Los Angeles

Ezekiel Hernandez II

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Advisory Board Member,

Military & Government

United States Army 1SG

Anchorage

Ezequiel Hernandez

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Advisory Board Member,

Strategic Investments

Retired Business Investor

Miami

Monica Alvarez-Drago

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Advisory Board Member,

Education

Special Education Teacher

Miami

Nestor Lara-Baeza

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Advisory Board Member,

Corporate Public Relations

Xhibition Founder

New York

Phil & Lisa Schneiderman

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Advisory Board Members,

Working Capital

Serial Entrepreneurs

Miami

Sandy Corzo

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Advisory Board Member,

Experiential Marketing

A-List Founder

Miami

Steve Arhancet

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Advisory Board Member,

Esports & Digital Media

Team Liquid Owner & Co-Founder

Los Angeles

Biggie

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Chief Sleep Officer

& Office Mascot

Los Angeles

Discover how we can help you plan, pitch & launch.

THE BACKSTORY.

After working with 10 different founders and witnessing the very best and worst of startup times, it was time for Sociumship.


Sociumship was founded in 2017 by our Managing Director Ivan Hernandez and launched with the help of our Advisory Board. Prior to Sociumship, Ivan served in leadership capacities for private category-leading CPG brands Red Bull, Muscle Milk and Quest Bar, and public companies AT&T, FedEx and Abbott Nutrition. His time with Red Bull allowed him to contribute national brand equity partnerships and conceive local consumer programs that scaled globally making him the brand’s youngest US regional marketing mentor by 2006. His directorial functions at Muscle Milk and Quest Bar earned him promotions, Founder's Circle and MVP awards, and equity in the pioneering protein brands. Ultimately, his direct contributions helped produce a $450M Muscle Milk sale to Hormel Foods in 2014 (and later to PepsiCo in 2019) and maintain a $1B Quest Bar valuation after personally launching the brand’s first limited-time-only campaign generating nearly +$20M in sales into 2016. Ivan's most recent experience includes executive leadership at Abbott Nutrition where he was recruited to recalibrate his division’s marketing efficiencies in startup fashion within an $8B portfolio.


In addition to CPG, Ivan's background includes multi-million-dollar B2B portfolio management at AT&T and FedEx, as well as legal research and contract management with the Legal Aid Bar Association and SAG-AFTRA. He has produced major events, including the first privately-held 800-person luncheon with the Dalai Lama and press conferences for former President Clinton, and managed films on location like The Hours and Miami Vice as well as music videos featuring Ricky Martin, Christina Aguilera and Queen Latifah.


Ivan possesses a Master of Fine Arts in Communications from the University of Miami and a Bachelor of Business Management. At "the U," he graduated top honors, earned the Award of Academic Merit, was named Most Outstanding Producer for his content thesis Walk in the Park with Scarface's Steven Bauer, and was selected to represent his graduating class at Yale University’s Diversity Conference in 2007. Upon graduation, Ivan served as an Adjunct Professor in Sales Promotion at the Art Institute where he raised his department’s overall faculty rating teaching product development, brand strategy, sales planning and PR. He's also kept his own academic training fresh with continued studies in Digital Media and Marketing from Duke University.


In addition to Sociumship, Ivan currently serves as Advisor and Council Member to three investment analytics firms, Contributing Editor for Forbes, Board Member to Colors Youth Counseling and Ambassador to the American Heart Association. He and members of the Advisory Board may be reached at team@sociumship.com.

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